Pre-Launch Event for ‘Mainstreet’ Exclusive at Culture Cartel

Announcing a Pre-Launch Event for the New Bag Collection ‘Mainstreet’ Exclusive at Culture Cartel 2018

A collaborative art drop by Kenji Chai and Artime Joe.

December 1, 2018  /  BLOG NEWS, COLLAB/LIMITED, EXHIBITION

Subtle announces a pre-launch event titled ‘Graffitist on MainStreet’ for its new bag collection from December 1-2 at Singapore’s Culture Cartel inaugural event with a special collaborative drop by Kenji Chai and Artime Joe.

We announced today on this pre-launch event to the public: “This is decided to create adequate awareness of ‘Mainstreet’ to the world starting from Singapore. This massive awareness encompassing graffiti arts will make the world feel the subtle that goes within our new collection.”

The pre-launch event is held exclusively at its inaugural culture cartel event in Singapore. Culture Cartel is known to be Asia’s first all-encompassing street culture convention and lifestyle showcase platform. This platform unites the different sectors of art, toys, tattoo and fashion in a consumer trade show that will showcase only the best of street culture in Asia and around the world.

This year Culture Cartel will witness a collaborative piece of art titled ‘Graffitist on MainStreet.’ The artwork is a creative crossover by the proud Malaysian graffiti artist Kenji Chai and the Korean well-known graffiti writer Artime Joe. The collaborative piece presents a vibrant, dynamic perspective that integrates Subtle’s new bags including large duffel, side pack, crossbody bag and suitcase onto the spray-painting structuring.

Moreover, this pre-launch event is known to be one that will stand the test of times and will foster awesome experiences and values where people will get to know about our new bag collection and also enjoy rejuvenating atmosphere. The event will also see an exhibition section where we showcases the ‘Mainstreet’ out with key players of the industry raising their visibility and connecting with customers.



Subtle at YOHOOD 2017 in Shanghai

Subtle at YOHOOD 2017 in Shanghai

Inspired by the Master Piet Mondrian.

September 5, 2017  /  BLOG NEWS, DISPLAY

Coming its annual event of streetwear and hype culture, YO’HOOD 2017 kicked off in Shanghai on Friday, Sep 1, featuring the latest trends, street fashion and arts. The event invited many big names in the street world such as Nigo, Futura, Pharrell Williams and Tetsu Nishiyama, in the meanwhile gathering a whole lot of brands like Human Made, Undercover, Rip n Dip, Stussy, Nike, Adidas, Vans and more.

Subtle, represented as a Hong Kong-based urban label, made its first appearance at YO’HOOD event, presenting a creative installation that blends Subtle multicolored elements and inspiration from the legendary artist Piet Mondrian.

Inspired from Piet Mondrian’s well-known abstract painting, the space in main is designed with primary directions (horizontal and vertical thick black line) and primary colors (red, blue and yellow), while the products are filled in the color blocks to contribute a vibrant, visual space. To highlight a street style, descriptive texts are printed upon the thick black line with solid white color.

Titled “Subtle & Mondrian,” the space showcased the Mr.Rain Vol.2 which features several new colorways for U1 Umbrella and AWAY Raincoat. The Vol.2 also released two new items, Voyage Duffel bag and ASSASSIN Strapback cap, remaining Subtle’s iconic design pattern with solid colors. Moreover, Subtle exhibited couple of new accessories including Helios Sunglasses and Cube plastic water bottle with alphabet printing patterns.

Enjoy the recap of “Subtle & Mondrian” space at YO’HOOD 2017.