The STAFF T-Shirt Limited Collection

Connect the staff, unite the people.

SUBTLE launches a well-made limited STAFF T-Shirt collection to celebrate the unusual experiences and talents of its brand staffs as well as the creativeness contributed by their global business participants.

The well crafted T-shirts has an oversized silhouette in six color options and each is made from different combination of fabrics and transfer printing techniques. The Black, Lava, Almond and Blush feature in plain weave combed cotton that highlights the fabric texture, while the White and Violet are made out of cashmere fleece combed cotton to enhance experience. The brand logo on the back has been printed via multiple thermal transfer printing methods such as heat, metallic, reflective and 3D, completing a bold streetwear aesthetic.

With this T-Shirt collection pays homage to the universal dedicated teamwork, the brand staff team hopes to connect every excited individual and unite more global participants into its community to create stories and contribute values together.


Pre-Launch Event for ‘Mainstreet’ Exclusive at Culture Cartel

Announcing a Pre-Launch Event for the New Bag Collection ‘Mainstreet’ Exclusive at Culture Cartel 2018

A collaborative art drop by Kenji Chai and Artime Joe.

December 1, 2018  /  BLOG NEWS, COLLAB/LIMITED, EXHIBITION

Subtle announces a pre-launch event titled ‘Graffitist on MainStreet’ for its new bag collection from December 1-2 at Singapore’s Culture Cartel inaugural event with a special collaborative drop by Kenji Chai and Artime Joe.

We announced today on this pre-launch event to the public: “This is decided to create adequate awareness of ‘Mainstreet’ to the world starting from Singapore. This massive awareness encompassing graffiti arts will make the world feel the subtle that goes within our new collection.”

The pre-launch event is held exclusively at its inaugural culture cartel event in Singapore. Culture Cartel is known to be Asia’s first all-encompassing street culture convention and lifestyle showcase platform. This platform unites the different sectors of art, toys, tattoo and fashion in a consumer trade show that will showcase only the best of street culture in Asia and around the world.

This year Culture Cartel will witness a collaborative piece of art titled ‘Graffitist on MainStreet.’ The artwork is a creative crossover by the proud Malaysian graffiti artist Kenji Chai and the Korean well-known graffiti writer Artime Joe. The collaborative piece presents a vibrant, dynamic perspective that integrates Subtle’s new bags including large duffel, side pack, crossbody bag and suitcase onto the spray-painting structuring.

Moreover, this pre-launch event is known to be one that will stand the test of times and will foster awesome experiences and values where people will get to know about our new bag collection and also enjoy rejuvenating atmosphere. The event will also see an exhibition section where we showcases the ‘Mainstreet’ out with key players of the industry raising their visibility and connecting with customers.



Subtle Launches Collaboration with Famed Graffiti Artist Kenji Chai

Subtle Launches Collaboration with Famed Graffiti Artist Kenji Chai

A collaborative high-performance umbrella celebrating pop and urban culture.

September 21, 2018  /  BLOG NEWS, ITEM ARRIVAL, COLLAB/LIMITED

Society accepts “man’s best friend”—the friendly, clean, and obedient dogs. When it comes to stray dogs, however, rejection is common. While strays are commonly perceived as unseemly, homeless, and unwanted, there is one that challenges that image.

“Chaigo” is the signature character of the graffiti artist taking the world by storm, Kenji Chai. “Chaigo”—a bright turquoise dog that sports a mischievous mint green fur patch around his eye—is a reminder of how easy it is to reject others based on appearances. Perhaps, this is the message Kenji wants to share with the world.

At Subtle, we know there exists undiscovered pleasantries and lessons in the people, places, and things that mainstream ignores. We chose to partner with Kenji Chai because he injects a world of life and wonder into things that are overlooked, like grey concrete walls and stray dogs.

For the past 7 years, Kenji has sent “Chaigo” running throughout Europe, Australia, and Asia. And people are taking notice. Brands like Nando’s, Tiger Beer, and Johnnie Walker have commissioned Kenji for standout murals and campaigns focused on wildlife conservation. His most recent project broke the Malaysian record for tallest mural recorded.

“Chaigo” has now found a new home with Subtle. Kenji designed two limited-edition Mr. Rain U1 umbrellas, “The Stray” and “Vandal,” both of which is now available to purchase directly on our website’s store and soon will be on sale in select shops in Hong Kong and Kuala Lumpur.



Paying Homage to Prince: Limited Umbrella 'PURPLE RAIN' Released

Paying Homage to Prince: Limited Umbrella is Released and Named 'PURPLE RAIN'

I only wanted to see you bathing in the rain

April 21, 2018  /  BLOG NEWS, ITEM ARRIVAL, COLLAB/LIMITED

In memory of the legendary musician and performer Prince who passed away from us two year ago, Subtle releases a limited Mr.Rain U1 umbrella to honor Prince’s great achievement.

Inspired from his most famous album ‘Purple Rain,’ the umbrella comes in with the brand’s color–purple in majority while with golden color decorating the details such as the stamped logo, the tip of the frame and the embroidery strap. With a combination of of purple and gold, the limited umbrella shows extremely luxury and memorable values.

Mr.Rain U1 Umbrella PURPLE RAIN will go on sale in a limited amount this May in our online shop.